Advertising - Games

Advertising in games often serves as both a narrative device and a revenue model, integrating product placements, in-game billboards, or fictional brands to enhance realism and immersion. It can symbolize consumer culture, critique corporate influence, or drive gameplay through microtransactions and loot boxes. Designers use it to create believable worlds, while players may encounter it as subtle environmental storytelling or overt monetization strategies, reflecting broader societal themes within interactive experiences.