Advent Calendar - Games

In gaming, the Advent Calendar concept transforms anticipation into daily rewards, often used in live-service titles to boost engagement. Players unlock small gifts—cosmetics, currency, or consumables—each day, mirroring the traditional countdown to Christmas. This mechanic fosters routine play, builds community excitement, and can symbolize progression or seasonal events. It's a clever retention tool that blends nostalgia with modern monetization, turning waiting into a shared, rewarding experience.